Privacy Policy

Last updated: October 29, 2025

This Privacy Policy explains how MyKindOfHue LLC (“MyKindOfHue,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you visit thecrownedroot.com, make a purchase, or otherwise interact with us (collectively, the “Services”).

By using the Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Services. For related terms governing your use of the site, please see our Terms of Service. Questions? Contact team@thecrownedroot.com.

1. Scope & Consent

This Privacy Policy applies to information we collect directly from you through the Services, automatically via cookies and similar technologies, and from service providers and partners who support our ecommerce operations. By accessing the Services, purchasing our products, or communicating with us, you consent to the practices described here.

2. Information We Collect

2.1 Information You Provide

• Contact details (name, email, phone number, billing and shipping addresses)
• Order details (products purchased, order history, returns/exchanges)
• Payment details (card type, last four digits, and payment confirmation from our payment processor — we do not store full card numbers)
• Support and communications (messages you send to us, including via email)
• Reviews and UGC (ratings, reviews, or content you post through the Services)

2.2 Information Collected Automatically

• Usage data (pages viewed, links clicked, referring/exit pages, timestamps)
• Device/technical data (IP address, browser type/version, operating system, mobile identifiers)
• Approximate location (derived from your IP address)

We use cookies, pixels, tags, and similar technologies to support core site functions (e.g., cart/checkout), analytics, and marketing. See Section 5 (Cookies & Tracking).

2.3 Information from Service Providers/Partners

We receive limited personal information from vendors that help operate our store and fulfill your orders (e.g., payment confirmations from Shopify Payments, shipping updates from carriers, email delivery status from Postmark).

3. How We Use Information

• Provide and operate the Services (process orders, take payment, arrange shipping, handle returns/exchanges, provide customer support)
• Communicate with you about your account, orders, and important service updates
• Send marketing and promotional messages (email and SMS) where permitted
• Personalize and improve the site (including troubleshooting, analytics, and performance)
• Protect against fraud, abuse, and unauthorized transactions
• Comply with legal, tax, and regulatory requirements
• Enforce our Terms of Service and other policies

4. SMS/MMS Text Messaging

If you opt in to receive SMS/MMS messages from MyKindOfHue, you agree to receive recurring promotional and personalized marketing texts (e.g., product updates, special offers). Message and data rates may apply. Message frequency varies. Consent is not a condition of purchase.

Opt-out: Reply STOP to any message to unsubscribe. You may receive a confirmation text. Help: Reply HELP or email team@thecrownedroot.com. Delivery of messages may depend on your carrier and network; we are not responsible for delays or undelivered messages. For email marketing, you may unsubscribe at any time via the link included in our emails.

5. Cookies & Tracking

• Keep your session and cart
• Measure site performance and usage
• Help us understand which products and content are most engaging
• Support advertising/retargeting on our site and, where applicable, on other platforms

Most browsers allow you to block or delete cookies through settings. If you block cookies, some features (including checkout) may not function properly. At this time, the Services do not respond to “Do Not Track” signals.

6. How We Share Information

• Platform & infrastructure providers (e.g., Shopify for store hosting and checkout)
• Payment processors (e.g., Shopify Payments)
• Email service providers (e.g., Postmark for transactional and marketing email delivery)
• Analytics and marketing tools (e.g., website analytics)
• Fulfillment and logistics providers (e.g., shipping carriers and label services)
• Professional service providers (e.g., auditors, advisors, legal)

We may also disclose information to comply with lawful requests and legal obligations, to protect our rights, property, users, and the security of the Services, and in connection with a business transaction (e.g., merger, acquisition, reorganization).

We do not disclose full payment card numbers to MyKindOfHue; payment data is handled by our payment processor(s).

7. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information as long as necessary to provide the Services (e.g., fulfill orders, handle returns), meet legal/financial obligations, resolve disputes, and enforce our agreements.

9. Your Choices

• Unsubscribe from marketing emails via the email footer link
• Opt out of SMS at any time by replying STOP
• Update order/account details by contacting us at team@thecrownedroot.com
• Manage cookies via your browser settings (see Section 5)

10. Children’s Privacy

The Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact team@thecrownedroot.com and we will take appropriate steps to delete such information.

11. International Users

We operate in the United States. If you access the Services from outside the U.S., you understand that your information may be transferred to, stored, and processed in the U.S. in accordance with U.S. laws (which may differ from those in your jurisdiction).

12. Third-Party Sites & Social Media

The Services may link to third-party websites, apps, or social media platforms. We do not control and are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you use.

13. User-Generated Content

Content you submit publicly (e.g., product reviews) may be visible to others. We are not responsible for the privacy or security of information you choose to make public.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page and update the “Last updated” date above. Your continued use of the Services after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

Questions or requests regarding this Privacy Policy? 📧 team@thecrownedroot.com